...And the smart award goes to......Eileen Fisher!
Did anyone else see this on the back inside cover of today's NYTimes Magazine? My friend Claire and I have been saying, in secret, how we kind of LOVE Eileen Fisher and now it seems, Eileen Fisher has caught on. I guess over-sized linen dresses and sweaters used to be a middle-aged woman thing, which would explain EF's decades old ad-campaign targeted to the woman whose has "confidently gone gray", so to speak.
This new ad campaign indicates that they are changing their market. For example, I don't know a single middle-aged Eileen Fisher-ish woman who would sit all thugged out in black ankle boots and a hoodie like above...
I haven't personally wore Eileen Fisher, but this label is a big seller at my Ebay store. I have been thinking of purchasing a couple of pieces for myself because I hear so many good things about it...especially how fashionable EF is and never seems to go out of style.
ReplyDeleteI think you have EF all wrong. As a customer for over 10 years, I know the line spans generations and has had something for everyone. But smart women of every age who don't want to spend a fortune on clothes that they need to toss in the thrift-store bin in two years, know the value of apparel pieces that you can wear forever and can be forgiving of changes in one's figure.
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