Autumn 2009
I discovered Gudrun Sjoden after seeing an ad for the company in Telegraph magazine on my recent trip to London. My first reaction was that it looked like the European equivalent to Anthropologie. Similar styles, the difference being that Gudrun Sjoden is both the producer and purveyor of all of its eco-friendly clothing and home goods, and the story of the company's rise is more heart-warming than that of the Urban Outfitters conglomerate.
Gudrun Sjoden, the woman behind the clothing, started the company in 1976 and has stores in Sweden, Denmark, and Germany. You can also order her goods online. The aesthetic is very Scandinavian chic - peasant blouses, witch like booties, hand-embroidered dress coats and the like. But she also has a great jersey line in solids, stripes and polka-dots. The best part is you can wear her things with a good conscience- Gudrun has a no child-labor policy and uses no chemicals in the manufacturing process- and her clothes are relatively inexpensive.
Home 2008
Winter 2008
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